Trade show models are people who are hired by companies or brands to work on product promotion of the companies’ goods and services. Trade show models are people who do not work with the company or brand that they are promoting their products regularly. In most cases, trade show models are hired through trade show modeling agencies. A company or brand approaches a trade show modeling agency which creates a connection between the company and the trade show model. Through the agency, the company and the model agree on terms of business.